Right at this point, when all the challenging processes have been completed, we see that the main reasons for abandoning the shopping cart are long delivery times and shipping costs. Since June 2020, 94.4% of online customers abandon their shopping carts. It is necessary to conduct an in-depth analysis to understand how this figure, which was 85.1% the previous year, suddenly caused such a serious loss of revenue.

With the onset of the pandemic, there was a significant increase in both the number of online customers "window shopping" and the time they spent on online shopping platforms. Abandoned shopping carts, of course, seem to have had their share of this increase: consumers who review products, compare prices, look for gift alternatives, and add products to the cart to buy later, play a role in this significant increase in abandoned shopping carts.

However, for those who are not just "window shopping," there are two main reasons for abandoned shopping carts:

• High shipping costs passed on to the customer

• Long delivery times

So, how can online retailers keep sales going and prevent shopping carts from being abandoned?

Promising a delivery date makes a huge difference

If you are preparing to surprise consumers with additional shipping costs or times at the final stage of the shopping experience, be prepared for the customer to leave your site without completing the purchase. We see that 81% of online shopping customers close your site or the marketplace application they are shopping on without completing the purchase due to the shipping costs added on top of the purchased product.

On the other hand, online stores and platforms that clearly state the delivery timing from the very first steps of the purchase process see their "conversion" rates increase by around 67%.

Of course, to be able to make this promise, the importance of working with a reliable fulfillment partner becomes apparent. Companies that receive flexible warehousing, handling, inventory management, and ready-to-ship packaging services suitable for their business volume from a single source do not lose the customer who has come to their doorstep with great effort, by predicting and indicating the delivery date.

ParkPalet Fulfillment provides warehousing, inventory management, and shipping services suitable for your business volume from a single source, enabling you to make that highly valuable delivery promise to your customers.

As we said, shopping cart abandonment is a logistics problem, but by working with a partner who has the capability and team to solve this problem, it is possible to generate a solution optimized to your needs. All you have to do is contact us. We will handle the rest!