Given the incredible resilience achieved in every single part of a cleverly optimized supply chain, the restrictiveness of warehouse agreements becomes even more apparent. Retailers can respond quickly to changes in exchange rates, demand, and market conditions by changing their buyers or adjusting their logistics routes. However, they struggle to make changes in warehouse operations. The result can be expensive and empty warehouse spaces, or lost business due to insufficient space.

When we look at the real estate sector in general, we can observe flexible business models in commercial and residential assets. With business models such as pop-up shops, shared offices, and Airbnb, the ways in which organizations and individuals can use property have changed radically. The time has come to use the same business model in the storage sector as well.

On-demand warehousing service can revolutionize how retailers find and rent warehouse space. This innovative solution matches a retailer's warehouse demand with available warehouse spaces based on size, location, and duration. The retailer pays only for the space and duration they demand. In addition to storage, access to other warehousing services, including handling, which can be scaled as needed, is also provided. With this system, instead of a long process spent finding and negotiating a new warehouse contract, finding a new warehouse space for the retailer can be instantaneous. Thus, the retailer's ability to respond to seasonality, changes in customer demand, and other factors increases. At the same time, they keep their costs under control.

Park Palet, as an online warehouse marketplace that connects those in need of warehouses with warehouse providers, implements the on-demand warehousing system in Turkey. It makes it easier to find warehouse space in the right place, at the right time, and at the right price without being tied down to a long-term warehouse contract.